About Ha Yidai

20 years cultures rooted toy industry,innovation-driven skills tide country rise

Ha Yidai Toys Co., Ltd.


Focus on the plush electric smart toy culture industry
National high-tech enterprises in international marketing, special zone research and development, and inland production

Established in 1999, Guangdong Haydai Toys Co., Ltd. is a medium and large-scale enterprise integrating design, development, production and sales. It is one of the few smart plush toys enterprises with independent brands in China. It is a wholly-owned subsidiary of Hong Kong Ha Yidai International Group.

Based on 20 years of experience in international toy production and sales, we integrate global superior product resources, introduce advanced technology of European and American smart toys, and integrate Chinese cultural characteristics to create a “domestic high-end intelligent toy independent chain brand Ha generation”.

In 2004, the company opened the Dongguan Ha Yidai Toys (Henan) branch in the Mainland, and successfully realized the high-performance industrial form of international marketing, special research and development, and inland production.

Company Vision

China's first brand of high-tech toys

Company mission

In China, the first generation of the first generation
Leading the trend and development of environmentally friendly high-tech toys

Business purpose

Providing consumers with fun and education
High-tech toy

operating strategy

Customer first, cooperation and win-win, steady development

Core competencies

Brand effect, quality win, guarantee with leading technology,
Forming a "consensus of the first generation of products that can be trusted"

core value

Integrity management, the pursuit of win-win, we in the process of operating the brand and development of the first generation,
in order to adhere to the use of integrity and law-abiding to create a good business environment;
pay taxes according to law, development does not forget to return to society; to assign employees with value
to promise dealers with interests, Dedicating consumers with quality, returning to society with goodwill, sincere communication, sharing success, common development, and achieving win-win situation.

Marketing activity


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